unveil your unique...
Welcome to The Pearl Button, your ultimate destination for boho chic, modern, romantic wedding dresses nestled in the historic Butcher Row in the centre of Shrewsbury. Our boutique is designed to bring out the unique essence of every bride, ensuring elegance, comfort and bringing the 'wow' to your special day. We want more than anything for you to feel utterly beautiful and 100% YOU. Let's unveil your unique!
Are you a #pearlbuttonbride?
Every one of our brides deserves an amazing wedding dress. We’ve purposely kept most of our dresses under £2k, with an average price of around £1600. So many of our brides tell us they’re pleasantly surprised by the quality and price and how beautiful the dresses are in person!
We’ve carefully chosen a mix of styles from relaxed boho to modern and elegant, so there’s something for every bride who books an appointment with us.
We stock incredible designers such as Madi Lane, Serene By Madi Lane, Willowby By Watters, Millie May, Bowen Dryden and our beautiful plus size range by Millie Grace and our sizes are available from 4-34.
Our favourite dresses keep changing daily! They are all so beautiful, we just can’t choose!
Your dream dress doesn’t need to cost the earth and we can’t wait to help you find it.
Inside our beautiful boutique
What to expect when you visit us…
You’ll usually find us in our slippers with a cuppa (or a hot squash!) Just two busy mums absolutely loving life in our beautiful, relaxed bridal boutique in Shrewsbury, with plenty of laughs along the way.
We really love welcoming our brides together so you’ll probably find us both in your appointment.
There’s absolutely nothing intimidating about walking through our doors. It’s all very chilled, very real and we’ll be there to look after you from the moment you arrive so you feel comfy, confident and completely at home too.
You’ll have the boutique to yourself and 2 hrs of bridal fun!
